An installation of thousands of sneakers in a Nike store

An installation of thousands of sneakers in a Nike store

There is no better way to advertise a quality product or store in which it is sold than the product itself. This is exactly what the Japanese architect Masamichi Katayama believes, who designed the Nike brand store in the Harajuku district of Tokyo.

Harajuku is the most extraordinary area in Tokyo. This is a favorite place for rest and walks of thousands of Japanese informals, adherents of the styles of Gothic Lolita, Visual kei, Cosplay and many others. Here are the shops of the most famous world brands as well as local, designed for several hundred regular fan buyers. And therefore it is not at all surprising that it was in the Harajuku area that the Nike store appeared, designed by the architect Masamisha Katayama.
An installation of thousands of sneakers in a Nike store

Katayama decided that it was unlikely that something could better convey the spirit of the store and the goods in it than the goods themselves. And therefore, he created several advertising installations using Nike products. And this company has always been famous for its unusual approach to advertising. Take at least chocolate sneakers or unusual giant soccer balls.
An installation of thousands of sneakers in a Nike store

Firstly, it is a huge glass three-story showcase, completely lined with sneakers or their soles. A passerby should immediately understand what exactly is being sold in this store. "Just do it!" - written in the window. Do this! Come in! Take a look! Buy it!
An installation of thousands of sneakers in a Nike store

Secondly, this is a huge installation of thousands of snow-white sneakers attached to the threads above the stairs from one floor to another.
An installation of thousands of sneakers in a Nike store

And the third, final installation is the reverse prism of the discount price tags. Nike products must be available to everyone!
An installation of thousands of sneakers in a Nike store

Watch the video: BIGGEST SNEAKER STORE GRAND OPENING! I SPENT $2,000 ON SHOES! (December 2019).

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